Dubai and Marketing
In tour with Manabe
A famous influencer couple working on creating content about Dubai
Through my work, I have had the opportunity to introduce Dubai to tourists but also to numerous entrepreneurs, influencers, and social media content creators.
One of them is Manabe, a digital entrepreneur expert in business marketing, YouTuber and content creator, who has presented Dubai from a different perspective, analyzing it as if it were a large company (how can you blame him?).
He explores how Dubai sells itself, what are the main elements with which it presents itself to the world, focusing primarily on three points: its ability to be Instagrammable, creating perfect backdrops for memorable photos; its newsworthiness, always being at the forefront with innovations and records and how it uses simplification to be recognized as an excellent Smart City.
Extremely interesting content, and starting from minute 20, you will also see me! :)
Click here for the YouTube video.